The ZapFi vision
At ZapFi we believe that individuals will have access to ubiquitous connectivity while not always having to pay for the privilege. While always-on-connectivity holds great promises for businesses to better understand consumer’s interests and behaviour, companies should be aware that their attitude towards privacy intrusion is changing.
We are convinced that our technological platform creates opportunities for new dynamics between individual consumers and businesses based on clarity and mutual consent.
At ZapFi sponsored connectivity, whereby individuals understand and agree that their on-line behaviour is monitored in exchange for free connectivity is the first step in this direction. Analytics from on-line monitoring data enable businesses to reward consumers with relevant information and pertinent offers based on real-time insights and location.
The combination of sponsored broadband connectivity, transparent consumer monitoring, and analytics based mobile marketing constitutes the uniqueness of ZapFi’s offering.